Making tech talk
During my two-year contract as a copywriter at Dell Blue, I transformed B2B and web copy into something approachable by partnering with art directors to turn briefs into bold ideas that we pitch to brand leaders.
No film? No problem.
The Ask:
Create a TV spot showcasing the customer’s internal innovator using only stock videos.
The Answer:
Partnered with an art director to turn a stock-video-only brief into a TV-ready spot. We came up with the winning idea to animate turning gears in the innovator’s shadows, bringing the internal innovator to life with copy and motion.
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Ideas at warp speed
Alienware’s fastest IPS monitor deserved more than a product launch. So we gave gamers a warp-speed rallying cry: Launch into Lightspeed. Fast, fierce, and built to play.
Digital Banner
Digital Banner
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Copy that lasts. Concept that scales.
A big, flexible B2B event marketing toolkit with copy built for longevity and design that’s plug-and-play. Every touchpoint feels modern and ready to run—again and again—an infinite playground for marketers.
Event Signage
Social Media Ad
Email Module / Email
Event Signage
Social Media Ad
Email Module / Email
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Two takes on one brief
Fostering confidence in cyber resiliency for large organizations with remote employees demanded big ideas. The art director and I crafted two distinct concepts to answer the brief.
Concept 1: Calm in the Storm
Remote work brings more cyber threats. Thankfully, Dell devices act like an umbrella, giving employees the freedom to innovate anywhere with built-in protection.
The concept centers on the “umbrella” metaphor, making the abstract idea of cybersecurity instantly tangible. It’s a simple, relatable visual that communicates safety without feeling heavy or technical.
Concept 2: Leave No Trace
Employees working outside the office can leave sensitive data exposed. Dell’s cyber-secure devices leave nothing behind, like footprints disappearing in fresh snow.
The disappearing footprints illustrate how Dell devices quietly protect sensitive data, so security feels effortless. Every element of this option reinforces the message that information will stay safe anywhere.
Which option would you choose?