I make things people hate.
Ads. People block them, skip them, mute them, and pay $12.99 per month to make them disappear.
I'm a copywriter with 6+ years of experience coming up with ideas and writing the words that make them work.
I started college as a business major. Then I watched Mad Men and discovered there was a job for people who liked ideas, writing, and debating whether changing one word makes something 30% better. I changed my major to advertising.
What I'm good at
Finding it
I’m nosy about people. What they care about. What annoys them. What they notice. What they don’t. What makes them click, buy, or change their mind.
Eventually, all that nosiness becomes an insight. And when I'm lucky, a full ad campaign.
Knowing if it worked
I like creative. I also like numbers. Working in performance creative means I don't have to choose. I can have an idea on Tuesday and find out on Friday whether strangers on the internet agree with me.
Every day is hooks, hypotheses, A/B tests, CTRs, conversions, and the deeply humbling experience of watching the version you liked less win.
Building it
I’m a copywriter. I’m not secretly hoping to be an art director. But words don’t live in Google Docs. They end up on screens, billboards, stores, and everywhere you look.
So I learned to think visually. I can design, know my way around Figma and Adobe, and understand how copy and art have to work together.
Making it human
I spent two years writing about tech and two+ writing about finance.
I like complex products. Give me the features, the acronyms, the legal constraints, the thing everyone keeps describing in 114 words. And I'll find the seven-word version people understand.
The Writer
🤓 Oxford-comma enthusiast
✍️ Em-dash apologist
🤖 AI wrangler
The Person
🏕️ National parks
🤠 Thrifted cowboy boots
☕ Coffee shop people-watching
