The voice of fintech
As MoneyGram’s only copywriter and content manager, I shape brand voice, write across ad campaigns, web, and app, helping turn the money transfer global giant into a modern fintech story.
From spark to screen
The creative team had the concept: sending money to fuel kids’ passions for back-to-school makes you a dream maker.
I built it into a full story, scripting copy and visuals that shaped a brainstorm into a broadcast-ready video.
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Big insight. Bigger impact.
When asked to develop a campaign for Chinese New Year, I uncovered a cultural insight that gave the holiday new weight: the lucky red envelopes tradition aligned perfectly with MoneyGram’s red branding.
The result was a concept so strong it lived beyond ads, creating organic buzz and giving customers a fresh way to celebrate. It went on to become MoneyGram’s most successful Chinese New Year campaign to date and turned a smaller holiday into a major brand moment.
Universal App Campaigns (UAC) Ad
Paid Social Media Ad
15 Second Video Ad Voiceover
Organic Social Carousel - 1
Organic Social Carousel - 2
Organic Social Carousel - 3
Organic Social Carousel - 4
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Scroll-stopping. Culture-crossing.
I wove Spanish and cultural cues into our US-to-Mexico paid social campaign, creating ads that felt authentic and impossible to ignore.
Paid Social Media Ad
Paid Social Media Ad
Paid Social Media Ad
Paid Social Media Ad
Paid Social Media Ad
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Same copy, different story
When ELT requested that every paid social ad start with “Send Money” for this campaign, I was challenged to make a strict brief feel dynamic and engaging. I approached it by tailoring each ad to its audience.
The result: a campaign that balanced executive direction with creative flexibility, demonstrating my ability to take constraints and turn them into targeted content that resonates.
Paid Social Media Ad
Paid Social Media Ad
Paid Social Media Ad
Paid Social Media Ad
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Making money fun
I write blogs that entertain, inform, and perform, turning MoneyGram’s financial topics into stories people actually want to read.
